“The sustained growth of the Indonesian new rich in the past three decades has included a substantial number of pious Muslims. Despite the latter’s ascendancy in the political and economic spheres, only recently have they begun to have both the urge and the power to thread their way into the cultural sphere, where Western and predominantly American pop culture have held sway for nearly a century.”
Heryanto, Ariel (2011) “Upgraded Piety and Pleasure: The New Middle Class and Islam in Indonesian Popular Culture”, in A. N. Weintraub (ed.), Islam and Popular Culture in Indonesia and Malaysia, London: Routledge, pp. 60-82.
keywords: Ayat-ayat Cinta, commercialization, commodification, piety, polygamy, religion, veil, youth